Usually, I don’t pay any attention
to television commercials. Most of the time, I dash out of the room to use the
restroom, or head into the kitchen to sneak a peek into the fridge. I may even
take a thirty second snooze (that sometimes creeps into the show I’m watching).
I’d have a hard time telling you about any of the products, or the music, or
any special elements from the advertisement.
However, I have to admit that I’m in
love with the baby from the Nationwide commercial. The song, of course, taps
into my own memories. I identify with the young driver hovering over his car (I
think I’d run across a parking lot to save the RX 8 from a maverick shopping
cart.)
So today, I applaud the team that
developed this short and effective ad. For once, I remember the product, the
company, the message, and—THE BABY!
Copyright 2013 Elizabeth Abrams Chapman
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