Usually, I don’t pay any attention to television commercials. Most of the time, I dash out of the room to use the restroom, or head into the kitchen to sneak a peek into the fridge. I may even take a thirty second snooze (that sometimes creeps into the show I’m watching). I’d have a hard time telling you about any of the products, or the music, or any special elements from the advertisement.
However, I have to admit that I’m in love with the baby from the Nationwide commercial. The song, of course, taps into my own memories. I identify with the young driver hovering over his car (I think I’d run across a parking lot to save the RX 8 from a maverick shopping cart.)
So today, I applaud the team that developed this short and effective ad. For once, I remember the product, the company, the message, and—THE BABY!
Copyright 2013 Elizabeth Abrams Chapman